"The search for the perfect bicycle parking". With photos of some real hardcore cyclists (one of them is the totally cool guy Owe). These posters are placed right by a big parking space, on Valhallagatan between the Valhallabadet public baths and the Valhalla IP stadium. The text says that the Parking company of the City of Gothenburg is going to carry out a number of pilot projects in the city, aiming to create secure and safe bicycle parkings. The purpose is to procure knowledge to be able to create bicycle parking to a greater extent for time to come. We really aren't big fans of the term "time to come" ("framöver" in Swedish), since it's just too vague, but nevertheless:
Great initiative, City of Gothenburg!
And we thought that these poster might have another effect as well. There are aggressions between (some) motorists and (some) cyclists - that's no secret. But it's harder to hate someone who has a face and a name. These posters show motorists, and everyone else passing by, that bicyclists are just like anyone else. (Now that we think about it: Should they perhaps show people riding their bikes in the summertime instead?) Live and let live.
Ride safe.
No comments:
Post a Comment